This afternoon TheAnthroGuys are giving a presentation about our core competency: Analytic Induction. Our objective is to introduce entrepreneurship students to Analytic Induction in search of opportunities to “add value“.
We will be in a lecture hall of entrepreneurship students at Fresno State. Incidentally, the name of the lecture hall is, “Pete P Peters”. As I often tell students of ethnography, reality is usually far more interesting than fiction once you start actually noticing it.
Ethnographers and entrepreneurs share a reliance on inductive skills to accomplish their goals. Once this is understood, we can learn a great deal from each other.
Our presentation can be found here: Ethnographic (Inductive) Opportunity Analysis .
In a few weeks, we will return to their class to continue this discussion. Our hope is that some – if not all – of these students will see the value of this skill set and in so doing, realize that “thinking out of the box” can be learned.